Become a Certified
Business & Executive Coach

Unlock the power to transform businesses and become an expert Certified Business Coach through the help of an industry pioneer!


Years in Business


Coaches Trained to Date


Companies Transformed


Books written to train and equip businesses and Coaches

Make a Lasting Impact and Help Businesses Succeed! 

Our proven Executive Coaching Methodology, developed by Coach Gary Henson, has transformed over 500 organizations over the past 30+ years. And now, we want to share our knowledge with you.

At, we are devoted to certifying, training, and coaching Business Coaches. Our Core System is designed to equip you with the latest tools and advanced resources you need to succeed in running a Coaching Business.

Join the ranks of over 7,000 Coaches who have been trained in our proven Coaching Methodology. With vision, commitment, and guidance from Coach Gary, anything is possible!

Coach Training Programs

Six-Month Mentoring Program

This is an all-inclusive Executive Coaching package designed to help you grow your Coaching business. The program, led by Coach Gary Henson, offers three days of training and six months of follow-up meetings and accountability. You'll learn how to build client relationships, apply the best practices for Business Coaching, and receive access to the entire System, including Playbooks for business owners, Coaches, and the best client attraction tools. The package also includes one-on-one Coaching calls with Coach Gary, access to monthly group mastermind calls, and much more.

The High-End Business Coach Academy

Enjoy a comprehensive three-part course designed to provide you with all the tools you need to build a successful career in Executive and Business Coaching. Led by Coach Gary, the program includes step-by-step training sessions and all three of our extensive training Playbooks: The Business Owner's Playbook, The Business Coach's Playbook, and The Client Attraction Playbook. The course also includes a one-on-one executive coaching session and bonus tools to help you expand your coaching business well beyond your imagination. 

Becoming a Certified Business Coach is as Easy as ABC

Whether you prefer LIVE training with Gary in Sacramento, CA or enjoy the flexibility of online conference calls, we'll work with your schedule and the training method that suits you best!
We help you elevate your Coaching business far ahead of your competition! Master the principles of executive Business Coaching with the training materials that Coach Gary has perfected for over 30+ years.
Be recognized as an industry professional and take your clients' businesses to the next level! Launch your new business once you get certified as a Official Coach!
Learn from an industry pioneer and get trained to dominate your niche.

Customer Success

I feel after working with Gary, I am much more structured and consistent in growing my business and I have clear ideas and execution strategy. It was a pleasure to work with Gary, a truly authentic, experienced coach committed to his client's success.

Annelise Pesa

Coach Gary Henson is one of the most knowledgeable and ethical business coaches in the world today. His honest and direct way of working with people on building strategic and profitable businesses is unlike any other business coach I've ever had the pleasure of working with.

Tess Taylor

Coach Gary is one of the highest integrity guys I know. An amazing business coach with over 30 years of experience. Highly Recommended A++++

Rob Goyette

Frequently Asked Questions

What is Executive Business Coaching?

“Executive Business Coaching has become a common and important practice for CEOs and business owners who want to advance themselves and their companies.

Executive Business Coaching is not consulting, and it’s not therapy. One common misconception is that business coaches will act more like consultants, doing the work of developing your business for you—they won’t. Coaches help set direction, and provide feedback, tools, guidance and perspective. They’re also an accountability factor, which is what we find to be the thing most business owners need—someone to help them stay focused on their goals.”


Why should I become a Business Coach?

90% of Coaches are not making a decent living, and nobody is willing to address it. Most Coaches are forced to leave the industry because they are not getting paid what they are worth.

The Solution: Business owners can afford to pay you what you're worth! It's different working with businesses because you are producing a change in their business and providing a substantial return on their coaching investment. This allows them to pay you bigger dollars because you provide them with results in their business where one-on-one Coaching can't compete.

Your Coaching fees are not a cost to their business but an investment in their growth, taking them from where they are to where they always wanted to be.

Do I need a Certification?

The Coaching industry is currently unregulated, meaning there are no laws requiring you to be licensed or certified in order to Coach. But in a day and age where anyone can claim to be a Coach, being trained and certified is highly encouraged. Not only is there great knowledge to gain from a trustworthy executive Coach training program, but having a Certification helps build trust amongst potential clients. 

Where should I start?

If you’re interested in becoming a Business Coach, we have some resources to get you started! Check out our free resources to get a sense of tools that Business Coaches use with their clients. If you want more information on getting Certified, click here!